Why Walmart
Walmart.com is the second-largest US marketplace by GMV and has 30% of Amazon's competition, meaning higher margins for niche brands. Approval is more selective, which keeps quality high.
Approval requirements
- US business entity (LLC or corporation)
- US EIN and tax ID
- US business address
- Existing e-commerce history (usually 12+ months on Amazon, Shopify or eBay)
- Ability to ship US-domestic (own warehouse, 3PL or Walmart Fulfillment Services)
Application walkthrough
Apply at marketplace.walmart.com. Provide entity documents, EIN, tax classification (W-9 for US-taxed entities), and details of your existing e-commerce channels. Walmart typically responds within 2–4 weeks.
Post-approval setup
- Complete tax and payment forms (W-9, ACH)
- Set up shipping templates and lead times
- Configure Walmart Fulfillment Services (WFS) if applicable
- List items via bulk template or Shopify integration
- Enable ads via Walmart Connect
Frequently asked questions
Yes, provided you form a US LLC with EIN and US business address, and can ship domestically.